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USA Today/Golfweek Summit brand coverage continues with The Bubble Lifestyle.

Golf merchandise spotlight: Bubble Lifestyle offers apparel good for course or gameday

As part of the PGA of America’s 2025 Merchandise Summit in Frisco, Texas, Golfweek spent time with a number of golf brands.

Brett Oliver, co-owner of The Bubble Lifestyle, introduced the company's women's apparel line, one he insists works on and off the golf course.

The group, marketed as "perfect for college gameday and fall fashion," offers skirts, performance tops, sweaters, and pants.

The company's new skirt style comes in two lengths and there are also new moisture-wicking and SPF performance tops.